Here are some customer emails I wrote for the fictional Handshake app in line with the style guide I compiled.
HEADLINE
It’s official! You made us smile :)
BODY TEXT
Hi [name],
We’re so glad you joined the Handshake family and can’t wait to help your business grow. Let’s get to know each other. Hopefully we’ll have some things in common!
This is what we hate:
• Complicated invoicing and admin tasks
• Bureaucracy
• Messy piles of paper scattered everywhere
• Tension headaches
This is what we love:
• Collaborative work made easy
• Simple and paper free invoicing
• Real-time project tracking: watch them
grow task by task
If you’d like to learn more about all you can do at Handshake, visit our support website: support.handshake.com. Stuck in a loop? Open a help ticket and we’ll jump to the rescue.
Ready to set up your profile?
CTA (LET’S DO THIS)
When crafting this email, I highlighted the benefits of the app and made it exciting. The main message is clear and the call to action is motivating. I've told them how to learn more and made it all sound easy.
HEADLINE
Your Handshake account has been cancelled
BODY TEXT
Hi [name],
We’re sorry to hear you’ve decided to stop using Handshake. It’s been a pleasure to work with you and we’d like to apologise if we’ve failed to meet your needs in any way. It’d mean the world to us if you could spare a minute to fill in this feedback form.
CTA (GET IT OFF YOUR CHEST)
We wish you all the best for you and your business!
Handshake
I tried my best to keep this email positive and used customer-focused language by asking for feedback.